// About Us

Digitech SMC Pvt Ltd

Digitech SMC Pvt Ltd was founded to help businesses in Pakistan and beyond adopt reliable, well-built software. Our team combines development, design and support under one roof.

Our Mission

To deliver dependable technology solutions that make our clients more efficient, more visible, and more competitive.

A Message from the CEO

Driving Business Transformation Through Digital & Financial Excellence

✦ CEO Message
Sohaib Ali

Sohaib Ali

Chief Executive Officer (CEO)
Digitech SMC (Pvt) Limited

At Digitech SMC (Pvt) Limited, our mission is clear: to empower businesses with innovative, scalable digital and financial solutions that drive measurable growth and long-term market leadership.

At Digitech SMC (Pvt) Limited, our mission is clear: to empower businesses with innovative, scalable digital and financial solutions that drive measurable growth and long-term market leadership.

In today's hyper-connected global economy, sustainable success requires a strong digital presence alongside rock-solid financial governance and seamless operational execution. Led by executive leadership, we serve as your strategic partner — bridging the gap between ambitious business goals, high-impact digital execution, and precise financial management.

Our team brings passion, precision, and a results-driven mindset to every engagement, specializing in core growth drivers across digital and financial domains.

Digital & Operational Solutions

  • Web Development — Custom, high-performing digital experiences built for conversion.
  • Digital Marketing — Data-backed strategies that amplify brand visibility.
  • Lead Generation — Targeted pipeline growth to accelerate revenue.
  • Customer Support — Reliable, client-centric operations that foster customer loyalty.

Financial, Accounting & ERP Solutions

  • Bookkeeping & Accounting Operations — Comprehensive AR, AP, bank & credit card reconciliations, and general ledger maintenance.
  • ERP & Software Solutions — Expert setup, management, and migration for QuickBooks Online/Desktop and Oracle NetSuite.
  • E-Commerce & Marketplace Accounting — Specialized accounting for Amazon, Shopify, and multi-channel sellers.
  • Financial Reporting & Cleanups — Month-end closing, KPI reporting, cleanup, and audit support.
  • Strategic Advisory & Staff Augmentation — Virtual CFO services, cash flow forecasting, and dedicated remote financial staff.

We measure our success by the success of our clients. By grounding every relationship in trust, transparency, and performance, we build long-term partnerships that deliver real value.

Our People

Meet the Team

The people behind Digitech SMC's work.

★ Leadership
Sohaib Ali

Sohaib Ali

CEO/Founder · Chartered Accountant & Full Stack Developer

ACMA-qualified with 9+ years in corporate audit, financial strategy, and regulatory compliance. Sohaib leads the company's strategic vision, grounding our technology solutions in financial integrity and business growth.

Expertise
  • Strategic Leadership
  • Financial Architecture (IFRS
  • FBR Tax Compliance)
  • Full-Stack Development (Laravel
  • React)
  • ERP Systems
  • Business Process Automation
Safdar Ali

Safdar Ali

Co-Founder

The driving force behind our market presence and growth, Safdar focuses on building lasting client relationships and expanding our global footprint.

Expertise
  • Business Development
  • Strategic Negotiation
  • Growth Strategy
  • CRM Tools (Salesforce
  • HubSpot)
Muneeb Ali

Muneeb Ali

COO (Chief Operating Officer)

Muneeb ensures that our internal operations run like a well-oiled machine, translating high-level strategy into seamless day-to-day execution.

Expertise
  • Operational Excellence (Agile/Scrum)
  • Performance Management (KPIs
  • SLAs)
  • Resource Management
  • Quality Assurance
Muhammad Zuhaib Akhtar

Muhammad Zuhaib Akhtar

CTO

Zuhaib translates visionary concepts into scalable, secure, and intelligent technical architectures. He is the architect of our technological backbone.

Expertise
  • System & Cloud Architecture (AWS
  • GCP
  • Microservices)
  • Full Stack Development (Node.js
  • React
  • Laravel)
  • AI & Automation
  • DevOps & Security
Afzaal Ahmad

Afzaal Ahmad

CFO

Afzaal oversees our financial health and the fiscal rigor we apply to our own projects and those of our clients.

Expertise
  • Financial Strategy
  • Cost & Profit Optimization
  • Compliance & Auditing
  • QuickBooks/NetSuite
Abubakar Ahmad

Abubakar Ahmad

Head of Human Resources

Abubakar is responsible for building and nurturing the high-performance culture that defines Degitech.

Expertise
  • Talent & Culture
  • Organizational Development
  • HR Compliance & Relations
  • HR Systems (BambooHR
  • Zoho HR)
Usama Jehan

Usama Jehan

Operations Manager (Day)

Usama manages the day-to-day operations, ensuring that client communications and project workflows are executed flawlessly.

Expertise
  • Workflow Management (Asana
  • Trello)
  • Client Communication
  • SLA Monitoring
  • Process Improvement
Zohaib Khattak

Zohaib Khattak

Operations Manager (Night)

Zohaib ensures seamless global operations, managing our night teams to provide uninterrupted support and incident resolution.

Expertise
  • 24/7 Operations
  • Escalation & Crisis Management
  • Real-Time Monitoring
  • Team Supervision
Hadia Fawad

Hadia Fawad

Full Stack Developer

Hadia brings design concepts to life, creating responsive, high-performance web applications.

Expertise
  • Frontend & Backend (React/Vue
  • Laravel/Node.js)
  • API & Integration
  • UI/UX Implementation
  • Git & Testing